Delivering regional engagementengagement andand PR on a restricted budget

Giving blood for your club

In 2010, uhlsport sponsored the Notts Senior League. We chatted about how to best make use of a regional property. With ‘Give Blood For Your Club’, we challenged every team to give blood, creating a new league table. Family, supporters and players could contribute. At the end of the season, we had an alternative league table – the team at the top earned a new uhlsport playing kit. And for the brand? Great PR, goodwill and engagement.